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Direct Mail - Frequently Asked Questions

What is Direct Mail?

Direct mail is a form of marketing that involves sending a physical piece of promotional material through the NZ Postal Service or other courier service to a home or business address.

Why is direct mail marketing effective?

Here are some benefits of direct mail marketing

  • It is interactive - Audience will hold this in hand before deciding what to do with it. It helps with brand recall, and your customers are more likely to keep it if you have a promotion for them to bring to the nearest store.
  • It is memorable - Direct mail can provide a personalised touch with a personalised letter or offer.
  • It can have bigger reach - this marketing can provide a bigger audience if your target market doesn’t use electronic/digital media. 
  • There is not much competition - unlike Digital media ads where you have to go through huge competition to display your ads, there aren’t many companies for Direct marketing and your brand can get noticed. 

What are the direct mail services we provide?

We have a wide range of services available for Direct mail

  • Postcards
  • Letters
  • Transformailer
  • Plastic Wrap
  • Database Cleaning 
  • Statement of Accuracy
  • Letter Printing
  • Envelope Printing
  • Brochure and Flyer Printing
  • Inkjet Addressing
  • Plastic Wrapping
  • Machine inserting
  • Hand assembly of complex mailers
  • Gone-No-Address management
  • Database Maintenance

What is Direct Marketing?

Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. We at Direct Mail Solutions provide services for sending the mail outs.

What kind of direct mail do we produce?

Most campaigns we produce are addressed directly to mail packs, meaning that they are sent to a database of people and are delivered by either NZ Post or courier services.

How much does it cost to send Direct Mail?

It's tricky to provide costs for a direct mail campaign as they are all so different.

The best bet is to Request a Quote. There are no obligations to proceed.

How effective are Direct mailing campaigns

Direct mailing campaigns are highly targeted and effective in generating results, provided you have the right targeted audience. Use our Return On Investment Calculator to forecast the effectiveness for your campaign.

What are different formats for Direct Mail?

One of the coolest things about direct mail is that it's tactile and comes in many different formats. Such as;

  • Letters
  • Postcards
  • Transformailer
  • Event Invitations
  • Catalogues
  • Magazines
  • Promo Packs

What is a Transformailer?

The Transformailer is a custom envelope designed to get your marketing message seen - it's impossible to miss.

How is the Transformailer more effective than standard post envelopes?

Because the Transformailer packs are digitally printed, each page can be completely unique and targeted to the individual, company or group. That means you can tailor offers, imagery or messages to different customers based on what you know about them.

It can be printed in full colour, inside and out so you can make the inside useful like a calendar, beautiful like a poster, or plain like Jane: either way, your message will be seen.

The packs will do their job and get everyone’s attention but you can do even more. To capture responses, you can drive each person to their very own personalised landing page, giving you unheard of metrics for a direct mail campaign.