Elevate your direct mail campaigns with Personalised URLs (PURLs). These custom web addresses bridge the gap between traditional post and digital marketing, offering a powerful tool to engage recipients and track results. PURLs create a seamless experience for your audience while providing valuable data for your marketing efforts.
PURLs (Personalised URLs) are campaign landing pages which can be individually tailored for each person on your mailing list. When a recipient visits their personalised URL (e.g., www.mypurl.co.nz/sallysmith570), they arrive at a landing page customised just for them.
Imagine sending your customers to a webpage that greets them by name and knows exactly what they're interested in.
That's the power of personalised landing pages.
- Personalised Experience: Greet visitors by name and display relevant content.
- Increased Engagement: Personal touch encourages higher interaction rates.
- Seamless Offline to Online Transition: Easily guide recipients to a digital environment.
- Detailed Analytics: Track who visits and how they interact with the page.
- Multi-channel Integration: Reinforce your message across physical and digital channels.
Before we dive into the technical details, it's crucial to establish clear goals for your campaign. Are you aiming to:
- Generate leads?
- Increase sales of a specific product?
- Boost event attendance?
- Gather customer feedback?
- Enhance brand awareness?
Your goals will shape the design and functionality of your personalised landing pages.
Once we've nailed down your goals, the next steps are:
- Page Design: Our team designs a template that aligns with your brand and campaign goals. You are welcome to supply the HTML for the landing pages.
- URL Generation: We create a unique web address for each person on your list and append to the mailing list. For example: www.mypurl.co.nz/sallysmith570
- Integration: We then include the personalised URL in your campaign (e.g., postcard or direct mail pack in both text format and QR codes)
- Customer Interaction: Recipients visit their custom page, greeted by name and presented with tailored content.
- Real-time Tracking: Our system monitors visits and interactions, providing you with valuable insights.
