Personalised
Landing Pages
Campaign landing pages individually tailored for each person on your mailing list.
What Are
PURLs?
A PURL (Personalised URL) is a unique web address created for each recipient in your direct mail campaign. When they visit their personalised page, they see content tailored specifically to them — their name, relevant offers, and messaging that speaks directly to their situation.
Example: www.mypurl.co.nz/sallysmith570
Each URL is unique and trackable, giving you detailed insight into who engaged with your campaign and what they did when they got there.
Key
Benefits
Personalised Experience
Each recipient lands on a page built just for them. Their name, relevant content, and targeted offers create an experience that feels personal rather than generic.
Increased Engagement
Personalisation drives action. Recipients are significantly more likely to respond when the content speaks directly to them and their needs.
Seamless Offline to Online Transition
Bridge the gap between physical mail and digital engagement. A printed mailer drives the recipient online, where you can capture their response and continue the conversation.
Detailed Analytics
Track exactly who visited their page, when they visited, how long they stayed, and what actions they took. Know your campaign ROI with precision.
Multi-Channel Integration
PURLs work alongside direct mail, email, and social media to create a cohesive multi-channel campaign that reinforces your message across every touchpoint.
Campaign
Goals
Generate Leads
Capture contact details and interest through personalised forms and offers.
Increase Product Sales
Present targeted product recommendations based on recipient data and purchase history.
Boost Event Attendance
Drive RSVPs with personalised invitations and one-click registration.
Gather Customer Feedback
Collect responses through personalised surveys tailored to each customer's experience.
Enhance Brand Awareness
Create memorable brand interactions that recipients engage with and share.
Five Simple
Steps
Page Design
We design a landing page template that matches your campaign creative and brand guidelines, with personalisation fields built in.
URL Generation
A unique URL is generated for every person on your mailing list, linked to their individual data and content.
Integration
Each recipient's personalised URL and QR code are printed directly onto their mailer using variable data printing — creating a seamless bridge from print to digital.
Customer Interaction
Recipients visit their personalised page, see content tailored to them, and take the action you want — whether that's filling out a form, making a purchase, or registering for an event.
Real-Time Tracking
Monitor campaign performance as it happens. See who has visited, what they did, and measure your campaign's success with precise analytics.
Ready to Get
Personal?
Get in touch to discuss how personalised landing pages can amplify your next direct mail campaign.