Create eye catching and relevant direct mail using the information you know about your customers or prospects.
Variable data printing enables you to personalise every aspect of a direct mail piece — text, graphics and images change from document to document, all within a single print run. Each recipient gets a uniquely tailored communication based on what you know about them.
For example, a wine promotion can target red wine drinkers differently to Sauvignon Blanc enthusiasts. One print run, two completely different creative approaches — different images, different offers, different messaging. Each piece speaks directly to the individual.
Generic direct mail typically gets a 1% response rate. Variable data printing regularly achieves 25% or higher by delivering the right message to the right person at the right time.
When every piece is relevant, fewer end up in the recycling bin. You print exactly what each recipient needs to see — no more one-size-fits-all batches that miss the mark.
Segment your audience by demographics, purchase history, preferences or behaviour. Each segment receives creative that resonates with their specific interests and needs.
We use XMPie software to merge your customer data with artwork created in Adobe Photoshop and Illustrator. This powerful combination lets us swap images, change colours, alter text and adjust layouts dynamically — all driven by your data.
Whether you have a database of 500 or 50,000, each piece is produced at full digital print quality with no compromise on colour accuracy or finish. The result is a highly personalised campaign that looks and feels premium.
Get in touch today to discuss how variable data printing can transform your next direct mail campaign.