Why an increase in postage makes for better marketing opportunities
1 April 2021 by Josh Lindsay
Poor old New Zealand Post – letter volumes continue to keep falling and even your Grandma is using TikTok, but the cost of transportation, processing and delivering letters just keep going up.
The consequences of rising costs means the traditional big mailers, such as the banks / telcos / utility companies, are increasingly switching to digital methods for their essential mail (invoicing and statements) with many others following suit.
Direct Mail & Digital are match made in heaven Every great marketing strategy uses an omni-channel approach with multiple channels and does not put all efforts into one. Aligning Direct Mail as part of our broader marketing strategy can give you the edge over your competitors. With current COVID QR codes popularity, you can create […]
Why be like all your competition and send your DM piece in a boring old white envelope. You’ve only got a small window to catch the eye of your prospect and get them to peruse your offerings. The Josh Cox Experiment was looking to promote the release of his debut album to local radio stations. Sure […]
If you have customers and contacts then you have the beginnings of a great database. In fact, you probably have a wealth of valuable information about your clients that used correctly can bag you more business for your buck. With the help of a great database you can retain business and build customer loyalty, personalise […]
To celebrate 20 years in business we've gone through a small brand refresh.
As of June 2021 Direct Mail Solutions has become Direct Print and Mail Solutions.
When we first started in 2001 we were a traditional mailing company. Over the years the print side of our business has grown to become a significant part of our business so we thought it was time to reflect who we are today.
It's the same people providing the same great service with a new set of clothes.