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Why an increase in postage makes for better marketing opportunities

1 April 2021 by Josh Lindsay

Poor old New Zealand Post – letter volumes continue to keep falling and even your Grandma is using TikTok, but the cost of transportation, processing and delivering letters just keep going up.

The consequences of rising costs means the traditional big mailers, such as the banks / telcos / utility companies, are increasingly switching to digital methods for their essential mail (invoicing and statements) with many others following suit.

As of 1st July 2021 the Bulk Mail prices will increase on average 12%. A full list of price increases can be found here: Changes to our domestic Letters rates and services from 1 July 2021

This is not a doom and gloom story.

For the clever marketer a price rise isn’t a bad thing. You just need to look at things a little differently.

We’re thinking shorter run personalised DM packs, highly targeted mailing lists, integration with other mediums and real offers to real consumers.

And the bonus of this? You’re spending the same as you were before the increase, but you’re sending to an audience more likely to respond while still generating a solid return on marketing investment.

Mail less, get more. Simple huh?

Get in touch today for a chat about some ideas on saving you money on postage for your next direct mail campaign.

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