Why Direct Mail Still Works in 2026

The Case for Physical Mail

In a world where the average person receives over 100 emails a day, physical mail stands out. It's tangible, personal, and far harder to ignore than another email in a crowded inbox.

The Numbers Don't Lie

Direct mail consistently delivers response rates of 4-5%, compared to email's 0.5-1%. For targeted campaigns — loyalty programmes, local government communications, fundraising appeals — the difference is even more pronounced.

What Makes a Great Mail Campaign

The best direct mail campaigns combine three things:

• Personalisation — variable data printing lets you tailor every piece
• Quality production — the paper weight, finish, and print quality all matter
• Smart targeting — clean data and a well-defined audience

Getting Started

If you're considering a direct mail campaign, start with your data. Clean, accurate mailing lists are the foundation of everything else. From there, we handle the print, folding, inserting, and NZ Post lodgement — all under one roof.