The Transformailer is a custom envelope designed to get your marketing message seen — it's impossible to miss.
At the heart of the Transformailer is the impactful, full-colour envelope, cleverly folded from a single sheet of paper. It arrives in the letterbox looking like nothing else — bold, colourful, and demanding to be opened.
But it's more than just an envelope. The Transformailer can include up to three A4 folded pages plus a tip-on element, all personalised for each individual recipient using variable data printing. Every piece of the campaign can be tailored to the person holding it.
The Transformailer can be printed in full colour, inside and out. That means the inside surface becomes valuable real estate for your campaign. Make the inside useful like a calendar, beautiful like a poster, or plain like Jane — it's entirely up to you and your campaign goals.
The combination of a striking outer envelope, personalised inserts, and a tip-on element creates a multi-layered experience that keeps the recipient engaged from the moment they pick it up.
The Transformailer works hand in hand with personalised landing pages (PURLs). Each recipient can be directed to their own unique URL or QR code, giving you detailed metrics on who opened, who engaged, and who converted.
This means you don't just send impressive direct mail — you measure its impact with the same precision you expect from digital channels.
Get in touch today to discuss how the Transformailer can make your next campaign impossible to ignore.